From: John Jantsch
Kansas City, Mo - USA

Dear Business Owner:

My name is John Jantsch and before I spill the beans about what I feel is the most important small business marketing secret in the world, I want to share a story about how I came to this conclusion.

Over the course of the last 20 years, I have worked with thousands of small business owners, either in one-on-one consulting or through one of the many marketing workshops I have presented.

At some point I began seriously trying to understand as much as I could about how small business owners really get new clients. So, I began asking every small business owner I worked with how they had built their business to this point. Well, I'll tell you right now that it didn't take very long before I noticed a pattern...no that's wrong...I noticed an overwhelming trend so big that only a complete idiot could miss it.

Most Small Business Owners Start Off Building Their Businesses Through Referrals.

Okay, okay, I know everybody knows that. I mean, you do some nice work for a client, and they tell their Uncle Louie, and then Uncle Louie tells Cousin Vinnie, and boom, you're off to the races...bringing in business faster than hot cakes.

But here's where it gets weird. Ask any one of the 1,721 business owners that I have visited with what they do to purposely generate referrals, to take full advantage of this marketing powerhouse, and you will get mostly blank stares or what I call the long lost look of the "Plague of the Accidental Referral."

But why. If referral marketing is such a great way to go, why doesn't every small business in the world jump right on top of the band wagon and take full advantage of this obvious tool.

Do you want to know what I discovered? I asked and I asked and what I discover was that the number one reason that small business owners don't use the secret weapon of referral marketing to grow their businesses, fatten their wallets, and crush their competition is fear.

At first that didn't make sense to me so I did a survey of 112 small business owners and fear was by far the number one reason small business owners hesitated in tapping into the power of referral marketing. See a sample of this research

Now fear comes in many shapes and sizes. Some fear rejection, some fear they don't deserver referrals, some fear they will come off looking desperate...but all in all...this is the common stumbling block.

In my book, small business owners are mostly a very courageous lot, but when it comes to looking a client right in the eye and asking for a referral, they seize up in fear. They know, I know it, and now you know it.

So let me jump to the story of how I discovered the secret to unlocking this fear.

One bright sunny summer morning I was headed into Starbuck's for my usual shot of coffee, when I noticed a sign in the window next door. "The sign simply said, Earn a 100% Refund On Your Shoe Shine." I must admit, I was curious. So I peeked my head in the door and was greeted by an elderly gentleman that invited me to step inside.

"Son, let me heal your shoes, for you have gone far too long without tending to their needs," came the voice.

Now how do you say no to that? Next thing I know, I'm in the chair chatting with Wilfred, the owner of the store.

As he proceeded to shine my shoes he went on at great length about the differences in shine technique, polish, and application. I'll confess, I was intrigued.

Then, in an effort to make small talk, I asked Wilfred how his new venture was going. Here is what he said.

"Business is just fine, but I can always use more customers who understand the seriousness of the impression the state of their shoes makes on their success in life"

I was taken aback by his comments, but then, without hesitation he pulled 4 cards out of his back pocket and proceeded to explain to me that he wanted me have these business cards as a gift. If I would simply hand these cards out to friends, neighbors and colleagues, he would offer the holder of these cards a free shoe shine, and furthermore, for each of these cards that came back in the door, I would earn a refund on today's shoe shine. In fact, he said, "If all four of these cards show up, I'll give you a 100% refund on today's shine."

"I don't advertise, I put everything I have into making you look good, and then I expect that you will tell others who appreciate and need that."

Now, even as a self-appointed marketing expert, with a whole bunch of marketing experience, I was indeed humbled.

What Wilfred showed my that day was the missing ingredient to growing a business by referrals. Wilfred showed me how to unlock the paralyzing grip of fear that most small business owners feel. The entire process tumbled at my feet in crystal clear fashion.

The Amazingly Simple Secret Behind The Most Successful Small Businesses In The World Is the Word SYSTEM. Effective Referral Marketing requires a system.

As the saying goes...The System Is The Solution. It's as true in marketing as it is in accounting, or hiring, or production, or any other aspect of your business.

And that's the missing link, the greatest secret. See, Wilfred had a system for identifying his target market, educating them, getting their interest, making them an offer they couldn't refuse, making referrals part of the deal, and finally, guaranteeing that everyone who walked into his shop, would come back for more.

Since that day, I have spent over a year focused on learning everything I could about referral marketing and referral marketing systems and I'm proud to announce that what I have compiled is certainly the most comprehensive real-world study of referral marketing systems ever committed to paper.

Referral Flood is a comprehensive 118 page how-to guide to referral marketing, a 60-minute referral marketing audio CD seminar, 54 real-world referral marketing system examples, a 70 minute audio CD explaining the inner workings of each real-world referral marketing example, and referral marketing toolbox of letters, postcards, business cards, and other referral marketing tools all rolled into one easily accessed product.

Referral Flood - 118 pages, and 3 audio CDs packaged and shipped to your door in a 3-ring binder (Digital Version for immediate Download Now Available)

I chose to package Referral Flood in a 3-Ring Binder and ship it only as a "hard" product containing all 118 pages and 3 audio CDs (2 program CDs and 1 Bonus CD) because it is meant to be a reference manual that you can put your arms around and hold and refer to over and over again. I just don't think digital download type programs allow you to do that. It may take a few more days to arrive at your door, but, believe me, it's worth it. And besides, I assume you plan on being in business for the long haul, so what's a couple of days. By the way, the program is 100% useable content. I didn't add pages and pages of filler just to make it a bigger book. I want you to focus on building referral systems not reading my wonderful prose.

Quite simply, nothing like this program exists anywhere - at any price. The super-intense "insider" education contained in this course will be worth hundreds of thousands of dollars to anyone who puts it to work in their business.

I've done the hard part...all you have to do is dig in and find the right system for you business, tweak the tools and examples included, and stand back and watch while your business begins to produce a consistent flood of new business.

Here's some of what you'll find in Referral Flood

• The amazing shortcut for identifying your best referral sources

• How to get referrals without even asking for them

• The one no cost referral system that you must implement immediately

• How to guarantee that every new client generates referrals for you

• Simple fill in the blank forms that allow you to create all the referral marketing
  tools you will need

• A simple referral system that may quickly become the cornerstone of your entire marketing effort

• The single greatest referral marketing mistake most businesses make and how to avoid it

• How to get your referral sources excited about providing referral

• A very simple tactic to double the amount of referrals you receive overnight

• How to find other, more established, businesses to partner with for an immediate influx of referrals

• 54 proven examples of successful referral marketing systems that you can copy and use immediately

• Why referral marketing is the most profitable, quickest, and most fun way to market your business

• Countless referral marketing postcard examples

• How to create your very own referral marketing system and plan over the course of a weekend

• A comprehensive guide to positioning your business to crush your competition

• Why your business depends on mastering a few of the simple techniques
  contained in this program

• How to get an army of other people and other businesses marketing for you

• 7 proven killer referral marketing letter examples you can cut and paste

That's just a small sample of what you'll find in Referral Flood. There are 18 chapters in this program and over 3 hours of audio training...all designed to short-cut your marketing education. Referral Flood gives you the exact super-detailed roadmap you need to start generating your very own flood of ridiculously-successful marketing.

Even If You Don't Know A
Thing About Marketing

If you're just starting out, or you've successfully struggled to grow your business for years. If you have a service business, product business, retail business, construction business, professional services business...it just doesn't matter. Maybe you have a home business, network marketing business, online business or even a sales territory to build. Referral Flood will help you succeed in ways you never imagined.

You Will Earn The Money You Invest In This Program Back 10 Times The First Time You Use Even One Of The Referral Marketing Systems I Reveal To You

But here's the best part...When you order your copy of Referral Flood, you can completely check it out, see all the secrets, listen to the audio seminar and audio explanations, tear through the proven examples and forms and then...and only then...decide if you want to keep it.

And did I mention I have some bonuses for you just for giving Referral Flood a look. When you order you will also receive:

BONUS #1 - Referral Flood Power Interview with Robert Middleton - 60 minute interview captured on CD with 44 page transcript. (This CD and transcript sells well at $35)

3-Month No-Risk
100% Money Back Guarantee

If you don't think Referral Flood can help catapult your business to fame and fortune just ship it back to me and I will cheerfully refund all your money. You don't even need to give me a reason for returning it. See, I know the power of this program and I'm confident you will get it the first day you dig into the material. You win no matter what because I shoulder all of the risk.

Here's how to order: You have 3 options.

1) Order securely online - We will ship your package the day you order
(Digital Version for immediate Download Now Available)

2) Order by fax - Just fill out this PRIORITY ORDER FORM and fax it directly to my office fax at 866-382-8273. This line goes directly and only to me.

3) Order by mail (you may pay by check payable to Jantsch Communications) - Fill out this PRIORITY ORDER FORM and send it to:
Jantsch Communications
916 W 47th Street
Kansas City, MO 64112
USA

Still Can't Make Up Your Mind About Referral Flood?

That's okay, sign-up below and I will send you an email course titled
How to create a Referral Marketing Flood.

This email course will be delivered daily over about a week so you can soak in each nugget and get just a real taste of the power of Referral Flood

Clients rave and shamelessly report stunning results that changed their businesses, sometimes overnight.

Being a European, I was reluctant first to buy Referral Flood - what if it's too American and won't work here? 3 months after buying it I must admit that it works just as beautifully here, as it would work anywhere in the world, especially where social connections play such an important part in getting new orders. The flood of examples in Chapter 10 is just a treasure - thanks and congratulations.

Gabor Wolf
CEO, Marketing Commando
"Marketing Toolbox for the Smallbiz Marketing Manager"

"I thought I had a pretty good handle on being proactive about generating referrals to grow my business, but until I got Referral Flood, I had no idea.

John Jantsch has become one of my true marketing mentors. I've picked up more great and useful information from his free weekly ezine and his blog than others are offering in the products they charge for. And now Referral Flood is right up there with the top resources I'm relying on to grow my business.

It's a comprehensive guide that tells you what to do, why you're doing it, and how to do it."

Kevin Dervin
www.ABCDgrowth.com

Yes, I have had time to dig into the Referral Flood Program WOW! I am currently gearing up to expand my business into some new directions, and the
program was and is a CREATIVE FLOOD for me. It was like creative sparks flying everywhere. "Get down, kids, here comes another idea!" It's not even safe around here - referral system ideas are poppin' all over the place! I'm going to lasso a few of them down and put them to work. John, the program is everything I had hoped for and more. Don't expect my copy back. That's right - print some more, John, because my copy stays!

Thanks for this wealth of information and inspiration. Dare I say that things will not be the same around here! 2005 is going to be something BIG!

Denver Hudson
Solopreneur Academy

"Every small business owner, independent professional and salesperson should read Referral Flood and put it to work. John Jantsch has done
one heck of a job of putting the pieces together for you. Follow the roadmap, learn from the examples, and get ready for flood of new business."

Bob Bly - Copywriter
www.bly.com

"John Jantsch knows referrals like Tiger Woods knows golf. If you want your business to grow predictably and profitably you'd better get Referral Flood before your competitors do. This is a systematic step by step system that any business can use and most importantly it will work for you. I wholeheartedly recommend Referral Flood."

Dave Lakhani
President
Bold Approach, Inc.

“John Jantsch is a thought leader who knows exactly what it takes for a small business to be successful. Referral Flood cuts through the hype and tells you what to do, step by step. Listen to John, and before long you’ll have more business than you can handle.”

Anita Campbell
CEO, Small Business Trends LLC

Your book is wonderful. As an avid reader and implementer of the greatest referral marketing systems that exist, I commend you for putting together a wonderful conglomeration of the best ideas. Your book will save your readers years of time and tons of money! My real estate practice has gone from $1.7 million in production 4.5 years ago to over $50 million in 2004 and we’re over 78% referral! Your book will do wonders for your readers’ businesses. All they have to do is read and implement your ideas. Kudos to you for your hard work and research.

Michael J. Maher, MBA
www.TheMaherTeam.com

"Want a faster path to more profits? Follow the steps provided in this extraordinarily thorough, easy-to-follow and idea-packed package. You'll find warmed-up, pre-qualified prospects contacting you. John is truly THE expert on referrals. This is the must-read book for an independent business owner or consultant."

- Kare Anderson, author of SmartPartnering: How to Attract and Delight More Consumers While Spending Less (www.SayitBetter.com)

Referral Flood is the most complete referral system I have ever come across.
The number of ideas I have gotten from reading the book and listening to the
CDs has my head spinning! I am going to make sure that every salesperson and
small business owner I know gets a copy for themselves. Thanks for a great,
great product.

Frank Felker, Author
The Greatest Job
You Never Thought Of

John Jantsch taught our organization to focus, focus, focus on our best markets, and to leverage low-cost opportunities into high-payoff results. We've gone from nowhere to leadership in the marketplace, and doubled our membership.

Carl Degen, Associated Builders and Contractors

I met John at a seminar he was conducting, titled something like "Creating a Unique Selling Position". This was in January of 2003. I liked what he had to say and soon thereafter I hired him to work with us on positioning our remodeling company. We have been working with John for over a year now and are extremely pleased with the results. John worked with us in changing our company name, logo, tag line and web site to name a few. John helped us in forming our marketing plan for 2004. The true test is in the "numbers" Sales for this year are up 50% when compared to last year.

Jake Schloegel
Schloegel Design Remodel

John, once again you've shown me the way. I have come to expect excellence from you, but "Referral Flood" really goes over the top! Not only did you walk me through what needed to be done, but you gave me tons of examples of various businesses that are using these methods so I could kick-start my brain into action! I only have a small list of must reads - Referral Flood has just gone to the top of the list!

-Dave Gammage
TheHomeBusinessLink.com
Member Driven Small
Business Resources

Hey, Your Duct Tape Marketing is the best. It has opened me up to new ideas. It isn't that everything you have is new, but that everything you have is offered in an easy to use, down to earth approach. I not only got your approach, I "get" your approach. Thanks for helping me believe in a positive future.

Sam Wood
San Juan, Puerto Rico